Underwear for the problem no one wants to admit they have

The founder of Willow, a new line of sleek, direct-to-consumer underwear for those with incontinence, says startups underserve older generations. By Rina Raphael “It’s kind of a taboo topic,” Will Herlands says of his newest venture. “Understandably, people don’t like to talk about peeing in your pants.” He’s talking about adult incontinence—and while it

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